Today, there are so many online entrepreneurs who are sinking their teeth into creating high ticket information products that can sell up to $12,000. If you are one of them, you must realize that the process of selling these types of products will not happen overnight. As you will be requiring your potential clients to shell out huge amount of money, you have to assure them that they will get their money’s worth and that they will get the most out of their purchase. You can do this by building customer trust and loyalty through product funnel creation.
Product funnel creation is a relatively new marketing technique that involves the process of creating different products (from low-end to high-end) so you can meet the evolving needs of your customer base while earning their trust in the process.
Here are the latest 4 intriguing methods to energize your product funnel creation:
1. Define your audience. Identify the gaps within your chosen niche that you need to fill in. You can do this by knowing the needs, demands, pressing issues, and questions of the people you are creating your products for. You may opt to communicate with them by visiting related forums or asking for their insights by posting questionnaires on your website that these people can easily fill up once they give you a visit.
2. Create low-end products. Based on the needs and demands of your potential clients, create inexpensive products that can teach them the basic of their areas of interest. For instance, if you are serving people who would like to learn the ropes of article marketing, you can create a short ebook designed for beginners that you can sell for $10-$15 dollars. Make sure that your low-end products are impacting and truly useful so you can create a good impression on your customers’ first purchase. This is to increase your chances of convincing these people to do repeat business with you in the long run.
3. Offer middle-end products. Once you were able to sell your low-end products and helped your customers to earn new sets of skills, it’s high time that you help them increase their skill level by offering them middle-end products. If you are selling information base products, you can offer CD series, 8-hour seminar, online tutorials, etc. that will sell from $30-$300.
4. Sell your high ticket products. At the end of your funnel, offer your customer base with your most expensive information products that contain complete, detailed, and in-depth information about their areas of interest. These could be one-on-one coaching, advanced teleseminar programs, bootcamps, etc.